Account Executive: Professional Journalist - PR

Position Title:  Account Executive

Location:  St. Petersburg, 33701

Position Type: Direct Hire

Pay: $40-$50,000, depending on experience

COMPANY is seeking a proactive, ambitious and organized account executive to join our growing team. COMPANY is seeking a PR professional who has a nose for news, and the ability to recognize opportunities for clients through media relations, social media, industry relations, and community relations. COMPANY team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who is able to work autonomously and thrive in a fast-paced, deadline-driven environment. He/she will have experience in managing and completing tasks with tenacious execution and persistent follow-through. Experience in working with business-to-business communications or trade media outlets is preferred.


Key Responsibilities

  • Developing content (news releases, guest columns, newsletter articles, social media posts) that clearly and consistently communicates key messages, while focusing on what makes news – details that are either important or interesting, or both, for the target audience.
  • Pitching media, cultivating relationships with journalists, and securing news coverage for clients.
  • Addressing client needs in a timely manner and proactively communicating with clients.
  • Creating and managing social media accounts on behalf of clients.
  • Developing email newsletters: writing newsletters in journalistic style and using email management programs to create, send and report on client e-newsletters.
  • Attending client meetings and calls, and assisting account supervisor with follow up.
  • Organizing tasks, creating project timelines and tracking project status with assistance from account
  • Tracking media placements and creating monthly client reports on key accomplishments, activities, and media coverage.
  • Researching media contacts and maintaining knowledge of changes in media landscapes.
  • Working closely with principals and COMPANY team members to ensure client satisfaction.
  • Assisting with communications projects as needed.


Desired Knowledge & Skills

  • Self-starting person who is able to thrive in a fast-paced, deadline-driven environment.
  • Experience in successfully working with news media (or experience working as a reporter).
  • Powerful, concise writer with command of journalistic style.
  • Keen attention to detail, highly organized, and able to multitask and juggle multiple priorities.
  • Ability to handle pressure and multiple, tight deadlines.
  • Voracious reader and news junkie.
  • Proactive and curious in nature, with creativity and persistence in solving challenges.
  • Knowledge of social media management strategies and best practices. Understanding of media research databases like Vocus and monitoring tools like BurrellesLuce.
  • Knowledge of content management systems like WordPress and/or email marketing platforms like MailChimp.
  • Desire to continually learn and improve your work.


Required Experience

  • Minimum of three years of experience in public relations, communications or journalism.  Must include professional writing.
  • Proven experience and results in media relations.
  • Command of AP style.
  • Mastery of key computer applications: Word, Excel, PowerPoint, e-mail, etc.
  • Bachelor’s degree required – focus on journalism, communications or public relations preferred.
  • Writing samples and testing will be required



This is a full-time position based in downtown St. Petersburg, with group health insurance, paid holidays, vacation, cell phone stipend and parking provided. Salary is commensurate with experience.


City/State/Zip:St. Petersburg, Florida 33701
Job ID:9876

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